London-based label Kwaidan Editions is established in 2016, by the husband-and-wife duo Léa Dickely and Hung La. The name Kwaidan originates from the horror film Kwaidan, by Masaki Kobayashi, which Kwai refers to "strange, mysterious or bewitching apparition" and Dan refers to "recited narrative". Focusing on the uncanny, the brand reinterprets ambiguous fictions of ghosts in contemporary discourse.