Venice-Beach-inspired brand ERL is founded by Eli Russell Linnetz, a multidisciplinary artist who directed Kanye West's ''Famous" music video, designed the stage for Lady Gaga's Enigma tour, and did graphic design for Comme des Garçons. Influenced by the nostalgic memory of growing up in LA, Linnetz recreates the vibrant energy with bright colours and straightforward yet intriguing graphic patterns.